Combating Risks in Retail Industry


Retail Industry with a global market of USD 22.64 Trillion in 2017 is expected to reach USD 27.7 trillion by 2020 and is undergoing a massive change in its marketing structure. Promotion strategies These changes are brought about mainly due to changes in technology, human behavior towards shopping, new entrants in the retail sector, new products, new marketing strategies, global economic changes, political strategies, climatic changes etc. These changes also bring about changes in the various dimensions of risk which are presently in vogue for the retail industry. An adaptive approach to risk assessments, synergic management, and development of new controls, processes, and organizational structure is required to meet the challenges put forward to the retail industry by these changes

Sujith Kumar Velayudhan

Director- Risk Consulting

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