ABOUT US

Business team discussing strategy plans.

Making business better

Companies know that a foolproof business strategy is essential for success in the changing corporate landscape. Especially after the recent pandemic, plus the pressure of new regulations and reporting requirements, businesses need to adopt a digital-led approach and tackle any process gaps quickly.

However, most are ill-equipped to conduct this transformation alone and find themselves stuck. That’s where we come in. At Affility, we take time to understand your current position and provide you with options to navigate the best way forward, while supporting you on the way. This gives you the confidence to forge ahead and achieve your aims.

Established in 2017 by a group of accomplished global professionals from various consulting spheres, Affility takes care of all your digital transformation, business transformation, and business advisory needs with utmost diligence, staying objectively focused on the solution.

Our Mission

We pledge to serve our clients, guiding them on the path to process excellence and supporting their digital transformation journey. We do this by making deep-rooted, impactful, and sustainable enhancements to maximize their potential at various stages of growth.

Our Vision

To create an ecosystem where all businesses can achieve process excellence for optimum efficiency, quality and customer satisfaction, and leverage the latest technologies to enhance their performance.

Our Values

Integrity

The client comes first. We uphold the highest ethical standards, operating with total professionalism.

Detail-oriented

The small things make a big difference. We pay careful attention to detail and treat all parts of the process with equal importance.

Individual care

It starts with truly listening to your needs so we can offer transparent, impartial advice that’s right for your business.

Improvement for all

We want every organization to excel and hence prioritize providing cost-effective, sustainable solutions for the long-term.

Cutting-edge knowledge

We stay updated with the latest industry innovations and research, so we can confidently guide our clients.

OUR FOUNDERS

Ratheesh C. Ravindranathan
Co-founder and Managing Partner

Ratheesh helps companies in the region to maximize their potential at various stages of growth through digital and business transformation. Being a specialist FinTech professional with over 20 years of experience, an MBA in Information Systems Management, Oracle Certified Professional (OCP), and a Certified Information Systems Auditor (CISA), Ratheesh is an expert at guiding you through your business’s digital transformation journey, independent ERP advisory and formulating your business strategy. His experience in process understanding and optimization as part of the various ERP advisory engagements has exposed him to varied industry best practices and standards.

Mini Madhavan
Co-founder and Partner

Mini has over 15 years of experience in Management Consulting, Statutory Audit, Assurance, and Financial Reporting. Being a Fellow of the Association of Chartered Certified Accountants (FCCA) and ex-Ernst & Young, she is well-versed with the policies and procedures followed across major industries and sectors, from SMEs to large multinationals and publicly listed companies based in the UAE. She has been involved with various organizations, including prominent family-run businesses, real estate, construction and manufacturing companies in the region, supporting business leaders to achieve their business goals by optimizing their business processes and business models whilst implementing the best practices in their organization.

What sets us apart?

We are fully committed to helping you achieve maximum impact through tailored digital and business transformation support. Our team has gathered in-depth advisory experience from around the world, enabling them to analyze what’s needed and offer credible business counsel and clear technological insights to propel your organization forward.